Eight HVAC case studies read as a dataset: what our own results do and do not prove

The dataset

The answer first: eight clients, eight different headline metrics, and only some with a stated time period.

Our analysis: three patterns

Reading the table as a set, three patterns stand out.

1. Lead results and traffic results are different stories

Four case studies report lead volume (BCWide.ca, HeatLand, CanroHeat.ca, HVACDeal.ca) and two report traffic (Roma Heating & Cooling, BoilerPart.ca). Traffic growth is not lead growth. When you hire anyone, ask which of the two they are reporting, and insist that the main metric is leads or booked jobs.

2. Speed depends on the channel

The fastest stated result, 3× leads in 90 days at BCWide.ca, is the kind of timeline that paid and local channels can deliver. The organic results run longer: 6 months at HeatLand and 12 months at Roma Heating & Cooling. Our reading is that an HVAC owner who needs calls this season should not rely on organic search alone, and one who wants lower lead costs in two years should not rely on ads alone. Our services hub explains how we split the two.

3. Content at scale worked when each page had a job

HeatLand (850+ articles) and BoilerPart.ca (2,000+ programmatic pages) are large content programs. Google's spam policies treat mass-produced, low-value pages as a violation, as our spam policy report explains. The difference in these programs is that each page addressed a distinct question or part, rather than repeating one page with a new keyword.

What the dataset cannot tell you

Honest limits matter more than the headline numbers.

• No common baseline. A 400% increase from a small starting point and a 250% increase from a large one are not comparable.
• Missing periods. Five of the eight results have no stated time frame, so they cannot be read as a speed benchmark.
• Selection. Published case studies are the projects a firm chooses to publish. They show what is possible with our methods, not the distribution of all outcomes.
• Region. Several clients are in British Columbia. Markets with different fuel mixes and competition, described on our areas pages, will behave differently.

What did transfer between clients

The answer first: the methods transferred; the numbers did not.

Across these projects the repeatable parts were the same few habits. Each client had service pages that matched what they actually sold, a Google Business Profile kept to the published rules, call and form tracking from the first week, and a steady flow of reviews from real customers. The parts that did not transfer were the market conditions: how many competitors were active, how much they spent on ads, and how quickly the client's office answered enquiries. That is why we begin every engagement with a dated benchmark of the local market, described on our benchmarking page, rather than with a forecast copied from another client.

How to use these results when choosing any agency

Use the same questions on our case studies and on anyone else's.

1. Which metric is reported: leads, booked jobs, traffic or rankings?
2. Over what period, and from what starting point?
3. Can I see the live site and contact the business?
4. What did the client's own team do to make it work?

Our results page sets out what transferred from each project to other HVAC companies. HVAC.Report is part of the Sedighi.ca and SAZ.ca group; we market HVAC companies and are not a contractor. Call, text or email to talk through which of these methods suits your market.