This is the reports section of HVAC.Report. Every piece here starts from one public source, says what that source states and when it was released, and then explains in a labelled section what we think it means for an HVAC company's marketing. We do not run surveys, we do not quote industry averages that cannot be traced, and every number is either from a loaded source or from our own named case studies.
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Google Business Profile rules for service-area HVAC companies, read clause by clause
Google's guidelines say a service-area business should hide an address where it does not receive customers, keep its service area within about two hours' drive of its base, and use its real-world name with no added keywords. Most HVAC profile suspensions we see trace back to one of those three rules.
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Relevance, distance and prominence: Google's own account of local ranking, read for HVAC contractors
Google's Business Profile help centre says local results depend mainly on relevance, distance and prominence, and that there is no way to request or pay for a better local ranking. Only two of those three are within an HVAC company's control.
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Eight HVAC case studies read as a dataset: what our own results do and do not prove
Our eight published HVAC case studies report different metrics over different periods, from 3× leads in 90 days at BCWide.ca to 400% organic traffic growth in 12 months at Roma Heating & Cooling. Read together, they show patterns in method, not an average result anyone should expect.
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CASL and the HVAC follow-up message: consent windows, unsubscribes and what to send
Canada's anti-spam law lets an HVAC company message a past customer on implied consent for two years after a purchase, and someone who only enquired for six months. Every commercial text or email must identify the sender and carry a working unsubscribe that is honoured within 10 business days.
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Google's spam policies and the HVAC city page: what the August 2026 text allows
Google's spam policies, last updated on August 28, 2026, name city-targeted doorway pages, mass-produced content and paid ranking links as violations. HVAC companies can still publish city pages, but each one has to be genuinely useful on its own.
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How many plumbing, heating and air-conditioning contractors compete in Canada: the June 2026 counts
Statistics Canada counted 16,754 plumbing, heating and air-conditioning contractor locations with employees in its June 2026 release, and 57.6% of them had one to four employees. Our reading: most local competition is small, owner-run and winnable.
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Who has air conditioning in Canada in 2025, and where HVAC companies should market cooling
In 2025, 68% of Canadian households reported air conditioning or similar cooling equipment, up from 64% in 2021. The gaps by province, home age, tenure and income show where cooling demand is still unmet.
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How many construction businesses are online? What the 2023 survey means for HVAC contractors
Statistics Canada's 2023 Survey of Digital Technology and Internet Use found that 59.9% of construction enterprises had a company website and 25.5% had no web presence at all. Among micro firms, the share with no presence rose to 36.9%.
How each report is built
The answer first: one source, one date, a plain summary, then our analysis, then the limits.
- Source and date. The source is linked in the first paragraph and listed at the end, with the date of the release or the date we read an undated page.
- What the source says. Figures are quoted as published. If we calculate a share from published counts, the text says it is our calculation.
- Our analysis. A separate section explains the marketing implications for HVAC contractors.
- Limits. Each report ends by stating what the source cannot tell you.
That structure exists so that a reader can check every claim, and so that the line between data and opinion is never blurred.
Market data reports
These three reports use Statistics Canada data to describe the HVAC market and its competitors.
- How many plumbing, heating and air-conditioning contractors compete in Canada reads the June 2026 business counts by province and employee band. It is the starting point for any competitive analysis.
- Who has air conditioning in Canada in 2025 reads the 2025 Canadian Social Survey results on cooling, by province, home age, tenure and income, and identifies where first-install and replacement demand sit.
- How many construction businesses are online reads the 2023 Survey of Digital Technology and Internet Use and shows how few small construction firms have websites or buy online ads.
Platform and policy reports
These three reports read Google's own published rules, which decide how HVAC companies appear in local search.
- Google's local ranking factors summarises relevance, distance and prominence, and what an HVAC company can actually move.
- Google Business Profile rules for service-area HVAC companies works through the name, hidden-address and two-hour service-area clauses that cause most profile suspensions.
- Google's spam policies and the HVAC city page explains doorway, scaled content and link spam definitions as they apply to city pages, blogs and paid links.
Law and our own evidence
The last two reports cover the rules on follow-up messages and the evidence from our own client work.
- CASL and the HVAC follow-up message reads the consent, identification and unsubscribe sections of Canada's anti-spam law and turns them into a compliant reminder calendar. It is a summary, not legal advice.
- Eight HVAC case studies read as a dataset treats our own HVAC.Agency results critically: which metric each reports, over what period, and what cannot be concluded.
What you will not find here
The answer first: no rebate announcements and no invented numbers.
Program launches, rebate changes and code updates are covered by our sister newsroom HVACNews.ca, so this section does not repeat them. We also do not publish "benchmarks" such as an average cost per lead for HVAC in Canada, because no public source we have loaded supports one. When a client asks for a benchmark, we build it from their own data and their named competitors through our benchmarking service.
Using these reports
Read them for the method as much as the numbers. Each report ends with a checklist or test you can run on your own business in an afternoon. If you would rather have it done for you, see our services and pricing, or call, text or email. HVAC.Report is a marketing analysis service for HVAC companies, part of the Sedighi.ca and SAZ.ca group. We are not a contractor and we do not install or repair equipment.
Frequently asked questions
Where does the data in these reports come from?
Only from sources we loaded ourselves: Statistics Canada tables and releases, Google's help and Search Central pages, the Justice Laws Website, and the HVAC.Agency case studies. Each report links its source and gives its release or revision date.
Do you run your own surveys or publish industry averages?
No. We do not have a survey panel, and we do not publish averages we cannot trace to a source. Where we calculate a share from a published count, we say so.
How is your analysis separated from the data?
Each report has a section that states what the source says, and a section headed as our analysis. If a sentence is our inference rather than the source's statement, it sits under the analysis heading.
How often are reports added or updated?
When a source we rely on publishes a new release or changes its wording. Each report shows the source date and the date we last reviewed it.