We offer five marketing services to HVAC, heating and cooling companies across Canada. They are not a menu to buy all at once. Each one solves a specific problem, and the right order depends on what your market looks like and what your current marketing already does. This page explains each service in one section and gives a simple way to decide where to start.
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Market and competitor benchmarking
A dated, sourced picture of your service area and the competitors you actually face.
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Google Business Profile and local search
A profile and local pages built to the published rules, so you rank without risking a suspension.
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Google and Meta ads for HVAC
Ad spend tied to calls and booked jobs, with every dollar traced to a lead source.
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Content and SEO built on evidence
Service and city pages that answer real homeowner questions instead of repeating keywords.
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Marketing reporting and lead tracking
Monthly or weekly reports that show cost per lead and booked revenue, not vanity metrics.
A quick decision guide
The answer first: start where the evidence shows the largest, cheapest gap.
| If this is true of your business | Start with |
|---|---|
| You do not know who you are really competing with | Market benchmarking |
| Your Google profile is incomplete, unverified or was suspended | Local search |
| You need more calls this season | Google and Meta ads |
| You rank for your name but not for your services | Content and SEO |
| You cannot say which channel produced last month's jobs | Reporting |
Most companies tick two or three rows. In that case, fix reporting and local search first, because they make every other channel cheaper to measure.
Market and competitor benchmarking
A dated written report on your service area and the competitors who actually appear when homeowners search. It combines public data, such as Statistics Canada's business counts and heating-fuel shares, with a manual audit of each rival's profile, reviews, website and ads. Read the full benchmarking service page.
Google Business Profile and local search
A Business Profile and local presence built to Google's published guidelines: real name, correct address handling for a service-area business, realistic service area, specific categories and a steady review habit. This is usually the fastest channel to fix. See local search.
Google and Meta ads
Paid campaigns for heating, cooling and maintenance work, built around calls and booked jobs rather than clicks. We start small, measure cost per lead by campaign and season, and scale only what pays. See Google and Meta ads.
Content and SEO
Service, city and question pages that a homeowner can actually use, written inside Google's spam policies. Each page has a job: to answer one real question with specific detail. See content and SEO.
Reporting and lead tracking
Call tracking, form and text attribution, and a report that shows cost per lead and booked revenue by channel. Plans include monthly reporting at Starter, weekly at Growth and a real-time dashboard at Elite. See reporting.
What every service has in common
Each service starts from a dated source, states its metric before work begins, and reports against that metric. If a service is not moving its number after a fair test, we say so and suggest moving the budget. That discipline matters more than any single tactic, and it is the part of our work that owners tell us they missed with earlier suppliers. It also keeps the plan honest when results are good, because a rising number can be checked against its source.
How the services fit together
The services work as a sequence, not as separate products.
- Benchmark tells you the size of the gap and where it is.
- Local search and reporting fix the foundations in the first month.
- Ads bring calls while the slower work builds.
- Content lowers lead costs over the following months.
A worked example of why the order matters: suppose an owner spends $3,000 a month on ads but cannot tell which calls came from them. If even a third of that spend is going to searches that never book, that is $1,000 a month with no return, and nobody can see it. Tracking first turns that into a decision. Our reports explain the evidence behind each step, and the pricing page shows which plan covers which services.
Our role is marketing and business advice for HVAC firms; the furnaces, boilers and heat pumps stay with you and your technicians. Call, text or email to talk through where to start.
Frequently asked questions
Which service should an HVAC company start with?
Usually benchmarking and local search together. The benchmark tells you who you compete with and where the gaps are; the profile fixes the channel that most local homeowners see first. Ads and content come next.
Can I buy one service on its own?
The services are delivered inside the HVAC.Agency plans, from Starter at $2,998 a month. Which plan fits depends on how many of the services you need; the pricing page explains what each plan includes.
Do you install or service HVAC equipment?
No. HVAC.Report is a marketing and consulting service. We do not install, repair or service any equipment, and we do not take on HVAC jobs.
How do I know which service is working?
Every service is tied to a metric agreed at the start, such as calls from the profile or cost per booked job from ads. Our reporting service tracks each lead to its source so you can compare them.