HVAC marketing decisions built on public data, not guesswork

Why a report-first approach

The answer first: most HVAC marketing money is spent on assumptions that nobody has checked.

Owners are told that "everyone" is buying ads, that a certain cost per lead is normal, or that more city pages always help. Often none of it is sourced. Our approach starts from what can be checked. For example, Statistics Canada's June 2026 counts show that 57.6% of plumbing, heating and air-conditioning contractor locations with employees have one to four staff, which means most local competitors are small firms with limited time for marketing. Our contractor counts report explains how to use that.

What we do

We offer five services, each one tied to a measurable outcome. The services hub explains how to choose between them.

• Market and competitor benchmarking: a dated report on your service area and the competitors homeowners actually see.
• Google Business Profile and local search: a profile built to Google's published guidelines, so it ranks without inviting a suspension.
• Google and Meta ads: campaigns tied to calls and booked jobs.
• Content and SEO: service and city pages written to answer real questions, inside Google's spam policies.
• Reporting and lead tracking: cost per lead and booked revenue, reported monthly or weekly.

What the evidence says, in brief

Our reports each take one public source and draw marketing conclusions from it. Three findings shape most of our recommendations:

1. Small competitors dominate. Most contractor locations are very small, so execution beats budget in many markets.
2. Construction trails online. In Statistics Canada's 2023 survey, 25.5% of construction enterprises had no web presence and only 16.7% bought online ads, against 9.8% and 21.5% for the private sector as a whole.
3. Google's rules are public. Google states that local ranking rests mainly on relevance, distance and prominence, and that nobody can pay for a better local ranking. Most profile problems we see break rules that are written down.

Proof from named HVAC clients

The answer first: our methods have produced documented results for real HVAC companies, and we name each one.

BCWide.ca reached 3× leads in 90 days. At HeatLand, a program of 850+ SEO articles went with a 300% lead increase in 6 months. Roma Heating & Cooling grew organic traffic 400% in 12 months, and HVACDeal.ca generated 500+ leads at a 12:1 ROI. Our results page explains what each one shows and what transfers to other companies, and our case-study report sets out their limits honestly.

Coverage across Canada

We work with HVAC companies in all 10 provinces and the three territories, from Vancouver, where we are headquartered.

Markets differ more than most agencies admit. Statistics Canada data put natural gas as the primary heating energy for 76% of Alberta households in 2023, while 70% of Quebec households relied on electricity. That changes which services to lead with and which programs homeowners ask about. Our areas hub has a page for each region with the market data, regulators and current programs.

How this site is organised

Start with the reports if you want the evidence, the services if you know what you need, or the areas hub for your province's data. Each page states its sources and dates, so you can check anything we say. Where we give an opinion rather than a fact, the heading says so. If you only have five minutes, read the contractor counts report and the Google Business Profile rules report; between them they explain most of what we would change first for a typical HVAC company.

Who is behind HVAC.Report

HVAC.Report is part of the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management.

Ali began in digital marketing in 2007, which gives him 17+ years in the field, and he has built 150+ live HVAC websites. The group's HVAC work runs through HVAC.Agency, whose plans and pricing apply here. Read more on our about page, or see pricing for the plans and the 7-day free trial. Call, text or email; you will talk to a senior strategist, and we usually reply within one business day.